Just Do It - Caster Semenya
The Olympic and World Championships winner has an unbeatable talent, but she is also known for the controversial gender testing she has been subject to due to the IAAF’s policy on high natural levels of testosterone in women.
Her story needs to be heard, so well done to Nike for putting her in the spotlight and championing the boundaries she has already broken.
Moving backwards through time until arriving at her first steps, the film ends on the powerful line: "I was born to do this."
Awards:
Epica - Gold in Film
Eurobest - Silver in Film
Cannes Lions - Bronze in Glass
British Arrows - Silver + Bronze
Clio Sports - Silver
Campaign Magazine - Ad of the Week